TAB Bank is not your average financial institution. They help other businesses succeed. When their clients win they win. They needed a way to reach out to Temp CFO agencies to build a relationship and show them what they can do. So we proposed producing a three-part series comic book story that would feature a CFO named Cliff O'Neil, that got a unique set of powers from a devise created by the mysterious Dr. Imler. This tablet allows him to fund his clients bank accounts and thwart the Old Guard.
The comic books were mailed to a set list of Temp CFOs, once every few weeks, with a follow up email and phone call with an invitation to learn more about how TAB Bank can help make every Temp CFO the real hero for their clients.
The story was written by Alex Naylor. Art direction by myself. Illustrated by Ian Johnston.